Driven by Success guided by simplicity & user insight.
Driven by Success guided by simplicity & user insight.
My Ingriednts to being a successful
Product Design Leader.
01
Design Architect
Proficiency in UX and UI design involves understanding user-centered design, information architecture, and interaction principles, along with proficiency in industry tools. This combination enables the creation of engaging and user-friendly interfaces.
01
Design Architect
Proficiency in UX and UI design involves understanding user-centered design, information architecture, and interaction principles, along with proficiency in industry tools. This combination enables the creation of engaging and user-friendly interfaces.
01
Design Architect
Proficiency in UX and UI design involves understanding user-centered design, information architecture, and interaction principles, along with proficiency in industry tools. This combination enables the creation of engaging and user-friendly interfaces.
02
Creative Catalyst
Effective design requires strong problem-solving skills, including critical thinking and empathy, alongside creativity to develop innovative solutions. Adaptability is also key, allowing flexibility in design approaches based on feedback.
02
Creative Catalyst
Effective design requires strong problem-solving skills, including critical thinking and empathy, alongside creativity to develop innovative solutions. Adaptability is also key, allowing flexibility in design approaches based on feedback.
02
Creative Catalyst
Effective design requires strong problem-solving skills, including critical thinking and empathy, alongside creativity to develop innovative solutions. Adaptability is also key, allowing flexibility in design approaches based on feedback.
03
Design Strategist
A successful design leader must possess strategic vision and business acumen, aligning design with market trends and business objectives. This ensures that design strategies are both innovative and commercially viable.
03
Design Strategist
A successful design leader must possess strategic vision and business acumen, aligning design with market trends and business objectives. This ensures that design strategies are both innovative and commercially viable.
03
Design Strategist
A successful design leader must possess strategic vision and business acumen, aligning design with market trends and business objectives. This ensures that design strategies are both innovative and commercially viable.
04
Organisational Architect
Effective leadership in design involves clear communication, empathy, and ethics to inspire team members and build positive dynamics. Fostering transparency and trust, ensures a cohesive and motivated team environment.
04
Organisational Architect
Effective leadership in design involves clear communication, empathy, and ethics to inspire team members and build positive dynamics. Fostering transparency and trust, ensures a cohesive and motivated team environment.
04
Organisational Architect
Effective leadership in design involves clear communication, empathy, and ethics to inspire team members and build positive dynamics. Fostering transparency and trust, ensures a cohesive and motivated team environment.
Design Showcase.
Where creativity meets functionality, showcasing the best of UX and UI design
View All Case Studies
Crafting Delightful Experiences.
Crafting Delightful Experiences.
My approach to UX design is a
blend of creativity, user-centricity, and iterative refinement. Here's how I bring it all together:
My approach to UX design is a blend of creativity, user-centricity, and iterative refinement. Here's how I bring it all together:
Metrics & Insights Unlocked
Goal Setting
Establishing key metrics to guide our journey.
User Interviews & Surveys
Listening to users and gathering insights.
Hypothesis Formation
Identifying potential use cases and hypotheses.
Preliminary Structure - Mapping User Needs
User Stories
Connecting use cases to real user needs.
Persona Creation
Listening to users and gathering insights.
User Journey Mapping
Pain Point Resolution: Addressing current challenges with innovative solutions.
Pain Point Resolution
Addressing current challenges with innovative solutions.
Validation Loop - Testing & Refining
Prototyping
Bringing ideas to life for usability testing.
Usability Tests
Ensuring intuitive and user-friendly flows.
A/B Testing
Resolving conflicts with data-driven decisions.
Non-Linear Approach
Iterating based on feedback and results.
Visual Direction - Setting the Tone
Style, Mood, Colors, Text, & Tone
Crafting a cohesive visual identity.
Accessibility Integration
Ensuring inclusivity where needed.
Design Systems
Building scalable and consistent design foundations.
Crafting Delightful Experiences
Crafting Delightful Experiences
Intuitive User Flows
Intuitive User Flows
Designing with a focus on user delight.
Designing with a focus on user delight.
Beautiful & Functional
Beautiful & Functional
Balancing aesthetics with usability.
Balancing aesthetics with usability.
Pre-Launch Check - Quality Assurance
Pre-Launch Check - Quality Assurance
Design QA
Design QA
Ensuring designs are accurately implemented in code.
Ensuring designs are accurately implemented in code.
UX Standards Compliance
UX Standards Compliance
Verifying adherence to best practices.
Verifying adherence to best practices.
Tested, Trusted, and Loved.
Feedback That Fuels me.
A few nice words about my commitment to my work people I have collaborated with
I had the pleasure of working with Pavan at Rigi, where he led our design team with creativity and precision, shaping our product's visual identity and user interactions. He seamlessly blended aesthetics with functionality, creating intuitive designs that significantly improved user engagement. Pavan is a proactive problem-solver and an excellent team player, fostering collaboration and mentoring junior designers. His leadership and dedication make him an invaluable asset to any team, and I highly recommend him for any design leadership role.
Swapnil Saurav
CEO and Co-founder, Rigi Club
I had the pleasure of working with Pavan at Rigi, where he led our design team with creativity and precision, shaping our product's visual identity and user interactions. He seamlessly blended aesthetics with functionality, creating intuitive designs that significantly improved user engagement. Pavan is a proactive problem-solver and an excellent team player, fostering collaboration and mentoring junior designers. His leadership and dedication make him an invaluable asset to any team, and I highly recommend him for any design leadership role.
Swapnil Saurav
CEO and Co-founder, Rigi Club
I had the pleasure of working with Pavan at Rigi, where he led our design team with creativity and precision, shaping our product's visual identity and user interactions. He seamlessly blended aesthetics with functionality, creating intuitive designs that significantly improved user engagement. Pavan is a proactive problem-solver and an excellent team player, fostering collaboration and mentoring junior designers. His leadership and dedication make him an invaluable asset to any team, and I highly recommend him for any design leadership role.
Swapnil Saurav
CEO and Co-founder, Rigi Club
I'd pleasure working with Pavan in Sugarbox for few month. He's a gifted designer with abilities that extend beyond design because he's always looking for new ways to improve the product. His ability to succeed is a testament to his productivity, initiative, and attention to detail, all of which I have witnessed firsthand in my short spell working with him. Pavan would be an asset to any organization.
Anup Kumar Deb
Principle UX Designer
I'd pleasure working with Pavan in Sugarbox for few month. He's a gifted designer with abilities that extend beyond design because he's always looking for new ways to improve the product. His ability to succeed is a testament to his productivity, initiative, and attention to detail, all of which I have witnessed firsthand in my short spell working with him. Pavan would be an asset to any organization.
Anup Kumar Deb
Principle UX Designer
I'd pleasure working with Pavan in Sugarbox for few month. He's a gifted designer with abilities that extend beyond design because he's always looking for new ways to improve the product. His ability to succeed is a testament to his productivity, initiative, and attention to detail, all of which I have witnessed firsthand in my short spell working with him. Pavan would be an asset to any organization.
Anup Kumar Deb
Principle UX Designer
Working with Pavan at Rigi has been an absolute privilege. His design expertise and exceptional work ethic played a crucial role. A true problem-solver. Wishing him all the best in his next big adventure.
Ananya Singhal
COO & co-founder, Rigi Club
Working with Pavan at Rigi has been an absolute privilege. His design expertise and exceptional work ethic played a crucial role. A true problem-solver. Wishing him all the best in his next big adventure.
Ananya Singhal
COO & co-founder, Rigi Club
Working with Pavan at Rigi has been an absolute privilege. His design expertise and exceptional work ethic played a crucial role. A true problem-solver. Wishing him all the best in his next big adventure.
Ananya Singhal
COO & co-founder, Rigi Club
Working with Pavan as a recruiter at Rigi was an absolute pleasure. As our Lead Product Designer, he didn’t just participate in hiring-he owned it with the same passion he brought to design. His clarity on team needs, prompt feedback, and collaborative spirit made the hiring process seamless and candidate-friendly. What stood out was his deep sense of responsibility—he treated recruitment as a shared mission, not just a task. Beyond skills, his empathy and vision for building the right team made him a true talent partner.
Sanaah Jain
HR
Working with Pavan as a recruiter at Rigi was an absolute pleasure. As our Lead Product Designer, he didn’t just participate in hiring-he owned it with the same passion he brought to design. His clarity on team needs, prompt feedback, and collaborative spirit made the hiring process seamless and candidate-friendly. What stood out was his deep sense of responsibility—he treated recruitment as a shared mission, not just a task. Beyond skills, his empathy and vision for building the right team made him a true talent partner.
Sanaah Jain
HR
Working with Pavan as a recruiter at Rigi was an absolute pleasure. As our Lead Product Designer, he didn’t just participate in hiring-he owned it with the same passion he brought to design. His clarity on team needs, prompt feedback, and collaborative spirit made the hiring process seamless and candidate-friendly. What stood out was his deep sense of responsibility—he treated recruitment as a shared mission, not just a task. Beyond skills, his empathy and vision for building the right team made him a true talent partner.
Sanaah Jain
HR
Pavan is a fantastic design leader. While working on Rigi’s self-serve revamp, he led the design overhaul, managed multiple designers, and built a scalable design system. He has a great ability to solve complex problems, think creatively, and guide his team effectively. Hardworking, detail-oriented, and focused on delivering the best user experience—I truly enjoyed working with him!
Chaitanya Sai
Product Manager
Pavan is a fantastic design leader. While working on Rigi’s self-serve revamp, he led the design overhaul, managed multiple designers, and built a scalable design system. He has a great ability to solve complex problems, think creatively, and guide his team effectively. Hardworking, detail-oriented, and focused on delivering the best user experience—I truly enjoyed working with him!
Chaitanya Sai
Product Manager
Pavan is a fantastic design leader. While working on Rigi’s self-serve revamp, he led the design overhaul, managed multiple designers, and built a scalable design system. He has a great ability to solve complex problems, think creatively, and guide his team effectively. Hardworking, detail-oriented, and focused on delivering the best user experience—I truly enjoyed working with him!
Chaitanya Sai
Product Manager
Pavan is focused in his domain where he analyzes each and every detail to deliver the end output. He is self- directed and very knowledgeable about all aspects of user experience. Besides, he has a great eyes for visual design as well. I highly recommend him for his deep knowledge and his ability to distill issues and guide the non-expert to potential solutions.
Neha Garg Dwivedi
The WTF Studios, Director
Pavan is focused in his domain where he analyzes each and every detail to deliver the end output. He is self- directed and very knowledgeable about all aspects of user experience. Besides, he has a great eyes for visual design as well. I highly recommend him for his deep knowledge and his ability to distill issues and guide the non-expert to potential solutions.
Neha Garg Dwivedi
The WTF Studios, Director
Pavan is focused in his domain where he analyzes each and every detail to deliver the end output. He is self- directed and very knowledgeable about all aspects of user experience. Besides, he has a great eyes for visual design as well. I highly recommend him for his deep knowledge and his ability to distill issues and guide the non-expert to potential solutions.
Neha Garg Dwivedi
The WTF Studios, Director
Lets create
incredible work together.
pavanshettyv@gmail.com
Call Me
+91-9886440318
Social
Based in Bangalore, India
© 2025 Pavan Shetty
pavanshettyv@gmail.com
Call Me
+91-9886440318
Social
Based in Bangalore, India
© 2025 Pavan Shetty
pavanshettyv@gmail.com
Call Me
+91-9886440318
Social
Based in Bangalore, India
© 2025 Pavan Shetty