Rigi Self-Serve: Efficiency Redefined

The Rigi Self-Serve project revolutionized operational efficiency by automating minor queries and streamlining product creation processes, reducing product creation time by 80% and operational queries by 88%, while enhancing user adoption and business scalability.

Client

Rigi Club

Date

September 2024

Industry

SAAS

Scope of work

Desktop web

Mweb

Design System

Positive UI Transition

95%

Users successfully adapted to the new user interface and navigation.

Revenue Boost

15%

75% of users analyse sales via dashboards.

Self-Service

85%

Minimised human intervention with an intuitive UI, drastically reducing BD and OPS team involvement.

Faster Onboarding

25%

90% report easier use and adoption.

Challenges

This project started as an MVP with robust backend capabilities but lacking in design and UX. The goal was to create a seamless design system across six core products while maintaining speed-to-market. However, the backend remained unchanged, presenting a challenge in balancing design enhancements with existing infrastructure

Expected Outcome

Self-Sufficiency

Self-Sufficiency

Reducing operational and business development team loads.

Reducing operational and business development team loads.

Efficiency

Efficiency

Decrease task completion time by at least 15%

Decrease task completion time by at least 15%

Product Exploration

Product Exploration

Encourage creators to explore beyond their usual two products.

Encourage creators to explore beyond their usual two products.

Design Language

Design Language

A design language that seamlessly adapts to a global audience.

A design language that seamlessly adapts to a global audience.

Navigation

Navigation

Simplified flows via primary /secondary / tertiary hierarchies

Simplified flows via primary /secondary / tertiary hierarchies

Ease of Use

Ease of Use

Ensure an intuitive and user-centric experience.

Ensure an intuitive and user-centric experience.

Insight Mining Methods

Familiarity with Technology

Familiarity with Technology

Creators expressed difficulty navigating complex digital platforms due to limited technical knowledge. They emphasised the need for intuitive interfaces that simplify their workflow.

Creators expressed difficulty navigating complex digital platforms due to limited technical knowledge. They emphasised the need for intuitive interfaces that simplify their workflow.

User-Centric Design Needs

User-Centric Design Needs

Creators stressed the importance of user-friendly design that aligns with their specific needs, such as easy content upload, seamless user engagement, and analytics to track performance.

Creators stressed the importance of user-friendly design that aligns with their specific needs, such as easy content upload, seamless user engagement, and analytics to track performance.

Content Creation Challenges

Content Creation Challenges

Many creators highlighted challenges in managing and distributing their content effectively across different platforms. They sought solutions that could streamline content management and reach a broader audience.

Many creators highlighted challenges in managing and distributing their content effectively across different platforms. They sought solutions that could streamline content management and reach a broader audience.

Pain Points in Current Tools

Pain Points in Current Tools

Participants shared frustrations with existing tools, citing issues like poor navigation, inadequate support, and lack of customisation options. They desired a platform that could address these pain points and provide personalised support.

Participants shared frustrations with existing tools, citing issues like poor navigation, inadequate support, and lack of customisation options. They desired a platform that could address these pain points and provide personalised support.

Market Opportunities

Market Opportunities

The interviews revealed opportunities to cater to niche markets within education, finance, and wellness, where creators could benefit from specialised tools and features tailored to their unique needs.

The interviews revealed opportunities to cater to niche markets within education, finance, and wellness, where creators could benefit from specialised tools and features tailored to their unique needs.

These insights provided valuable guidance for designing a platform that meets the specific needs of creators, focusing on simplicity, user-centricity, and addressing current pain points in their workflow.

These insights provided valuable guidance for designing a platform that meets the specific needs of creators, focusing on simplicity, user-centricity, and addressing current pain points in their workflow.

Showreel

These videos will highlight some of the main features that were designed and implemented, providing a glimpse into the challenges that were overcome

Login

Get Started

Dashboard

Products

User Management

Transactions

Coin Redemption

Reports & Invoices

Roles & Permissions

Settings

Integrations

Bump-Up Offers

Login

Get Started

Dashboard

Products

User Management

Transactions

Coin Redemption

Reports & Invoices

Roles & Permissions

Settings

Integrations

Bump-Up Offers

Login

Get Started

Dashboard

Products

User Management

Transactions

Coin Redemption

Reports & Invoices

Roles & Permissions

Settings

Integrations

Bump-Up Offers

Impact POst Launch

Product Creation Time

Product Creation Time

Product creation time decreased significantly by 66.7%, from over 1 hour to just 20 minutes, allowing creators to focus more on content creation.

Product creation time decreased significantly by 66.7%, from over 1 hour to just 20 minutes, allowing creators to focus more on content creation.

Query Reduction

Query Reduction

Queries directed towards the operations team decreased by 88%, significantly improving operational efficiency and freeing up resources.

Queries directed towards the operations team decreased by 88%, significantly improving operational efficiency and freeing up resources.

Adaptability

Adaptability

95% of surveyed creators demonstrated a positive transition to the new UI, indicating successful user adoption and ease of navigation.

95% of surveyed creators demonstrated a positive transition to the new UI, indicating successful user adoption and ease of navigation.

Data-Driven Planning

Data-Driven Planning

Access to the overall dashboard and product-level dashboards enables 75% of users to analyze and strategically plan their sales, resulting in an average 15% increase in revenue within the first month.

Access to the overall dashboard and product-level dashboards enables 75% of users to analyze and strategically plan their sales, resulting in an average 15% increase in revenue within the first month.

Increased Self-Sufficiency

Increased Self-Sufficiency

The streamlined onboarding and intuitive UI have drastically reduced reliance on human intervention. 85% of creators now complete tasks independently, aligning with the project's goal of self-service capabilities.

The streamlined onboarding and intuitive UI have drastically reduced reliance on human intervention. 85% of creators now complete tasks independently, aligning with the project's goal of self-service capabilities.

Improved Time Efficiency

Improved Time Efficiency

The 66.7% reduction in product creation time far exceeds the initial target of a 25% reduction, freeing up an average of 40 minutes per creator per product to focus on content and community engagement.

The 66.7% reduction in product creation time far exceeds the initial target of a 25% reduction, freeing up an average of 40 minutes per creator per product to focus on content and community engagement.

Product Exploration

Product Exploration

The "get started" page showcasing the product suite has led to a 40% increase in creators exploring beyond their default one or two products, expanding platform engagement and potential revenue streams.

The "get started" page showcasing the product suite has led to a 40% increase in creators exploring beyond their default one or two products, expanding platform engagement and potential revenue streams.

Ease of Use

Ease of Use

90% of creators reported that Rigi Suite is now much easier to use and become familiar with, leading to 25% faster onboarding and quicker adoption of advanced features.

90% of creators reported that Rigi Suite is now much easier to use and become familiar with, leading to 25% faster onboarding and quicker adoption of advanced features.

01

Developed a comprehensive design framework encompassing layout, style, and a cohesive design system.

01

Developed a comprehensive design framework encompassing layout, style, and a cohesive design system.

02

Directed a team of 4 designers, ensuring effective task management and mentorship.

02

Directed a team of 4 designers, ensuring effective task management and mentorship.

03

Supervised a motion graphic designer for storyboarding and planning.

03

Supervised a motion graphic designer for storyboarding and planning.

04

Partnered with 4 product managers to craft PRDs for over 16 intricate features.

04

Partnered with 4 product managers to craft PRDs for over 16 intricate features.

05

Delivered high-quality design QA within a 4-month project span.

05

Delivered high-quality design QA within a 4-month project span.

My Role

My Role

Product

Design Lead

Product

Design Lead

Spearheaded a comprehensive design framework, led a team of designers, collaborated with product managers on 16+ features, and ensured high-quality UX output

Conclusion

This project successfully streamlined the Rigi Suite onboarding flow, resulting in significant time savings and improved operational efficiency. By prioritizing ease of use and self-service capabilities, the new design has empowered creators to quickly grasp and utilize the platform's full potential, leading to increased engagement and revenue opportunities. The positive impact across key metrics demonstrates the effectiveness of a user-centered approach in driving platform adoption and creator success. Future iterations can further refine the user experience.

Lets create

incredible work together.

Email

pavanshettyv@gmail.com

Call Me

+91-9886440318

Social

Based in Bangalore, India

© 2025 Pavan Shetty

Design

Lets create

incredible work together.

Email

pavanshettyv@gmail.com

Call Me

+91-9886440318

Social

Based in Bangalore, India

© 2025 Pavan Shetty

Design

Lets create

incredible work together.

Email

pavanshettyv@gmail.com

Call Me

+91-9886440318

Social

Based in Bangalore, India

© 2025 Pavan Shetty

Design