Rigi Self-Serve: Efficiency Redefined
The Rigi Self-Serve project revolutionized operational efficiency by automating minor queries and streamlining product creation processes, reducing product creation time by 80% and operational queries by 88%, while enhancing user adoption and business scalability.
Organisation
Rigi Club
Date
September 2024
Industry
SAAS
Scope of work
Desktop Web
Mweb
Design System
Positive UI Transition
95%
Users successfully adapted to the new user interface and navigation.
Revenue Boost
15%
75% of users analyse sales via dashboards.
Self-Service
85%
Minimised human intervention with an intuitive UI, drastically reducing BD and OPS team involvement.
Faster Onboarding
25%
90% report easier use and adoption.
Challenges
This project started as an MVP with robust backend capabilities but lacking in design and UX. The goal was to create a seamless design system across six core products while maintaining speed-to-market. However, the backend remained unchanged, presenting a challenge in balancing design enhancements with existing infrastructure
Research and insight gathering
To better understand our audience, we interviewed Indian creators offering courses, webinars, and Telegram communities. Most were from Northern India and specialised in fields like coding, finance, fitness, and astrology. While they were subject matter experts, many lacked technical know-how.
Familiarity with Technology
Creators expressed difficulty navigating complex digital platforms due to limited technical knowledge. They emphasised the need for intuitive interfaces that simplify their workflow.
User-Centric Design Needs
Creators stressed the importance of user-friendly design that aligns with their specific needs, such as easy content upload, seamless user engagement, and analytics to track performance.
Content Creation Challenges
Many creators highlighted challenges in managing and distributing their content effectively across different platforms. They sought solutions that could streamline content management and reach a broader audience.
Pain Points in Current Tools
Participants shared frustrations with existing tools, citing issues like poor navigation, inadequate support, and lack of customisation options. They desired a platform that could address these pain points and provide personalised support.
Market Opportunities
The interviews revealed opportunities to cater to niche markets within education, finance, and wellness, where creators could benefit from specialised tools and features tailored to their unique needs.
Conclusion
This project successfully streamlined the Rigi Suite onboarding flow, resulting in significant time savings and improved operational efficiency. By prioritizing ease of use and self-service capabilities, the new design has empowered creators to quickly grasp and utilize the platform's full potential, leading to increased engagement and revenue opportunities. The positive impact across key metrics demonstrates the effectiveness of a user-centered approach in driving platform adoption and creator success. Future iterations can further refine the user experience.
Impact
Product Creation Time
Product creation time decreased significantly by 66.7%, from over 1 hour to just 20 minutes, allowing creators to focus more on content creation.
Query Reduction
Queries directed towards the operations team decreased by 88%, significantly improving operational efficiency and freeing up resources.
Adaptability
95% of surveyed creators demonstrated a positive transition to the new UI, indicating successful user adoption and ease of navigation.
Data-Driven Planning
Access to the overall dashboard and product-level dashboards enables 75% of users to analyze and strategically plan their sales, resulting in an average 15% increase in revenue within the first month.
Increased Self-Sufficiency
The streamlined onboarding and intuitive UI have drastically reduced reliance on human intervention. 85% of creators now complete tasks independently, aligning with the project's goal of self-service capabilities.
Improved Time Efficiency
The 66.7% reduction in product creation time far exceeds the initial target of a 25% reduction, freeing up an average of 40 minutes per creator per day to focus on content and community engagement.
Product Exploration
The "get started" page showcasing the product suite has led to a 40% increase in creators exploring beyond their default one or two products, expanding platform engagement and potential revenue streams.
Ease of Use
90% of creators reported that Rigi Suite is now much easier to use and become familiar with, leading to 25% faster onboarding and quicker adoption of advanced features.
Research and insight gathering
To better understand our audience, we interviewed Indian creators offering courses, webinars, and Telegram communities. Most were from Northern India and specialised in fields like coding, finance, fitness, and astrology. While they were subject matter experts, many lacked technical know-how.
